Garry Gray, Founder
10+ Years Building Culture, Brands & Stories — Now for Queer Artists
Photo credit: David Buritica Photography
I live and breathe culture. I’ve been bringing culture to life as a communicator over the last 10 years, working with bluechip, global, and challenger clients across the consumer lifestyle and arts & culture spaces in the US, UK, and Canada — from museums and film festivals to multi-million dollar brand partnerships in sports and entertainment. Every project comes back to the same instinct: finding the story inside the work and making it resonate.
And in changing climates, purpose and social impact has been increasingly woven into my work — helping organizations, and the artists and talent behind them, thrive responsibly, tell their stories authentically, and build something genuinely marketable without losing what makes it real.
That’s why I started Dear Queer Artists — bringing that same craft, storytelling, and brand strategy to queer artists, dedicated to helping them thrive.
★ 10+ years as a culture & brand communicator across arts, lifestyle, sports & entertainment
★ Arts & culture: Aga Khan Museum, Bata Shoe Museum, Charles Pachter Museum, Winter Stations, Toronto International Film Festival
★ Brand partnerships & talent representation, including multi-million dollar deals in sports & entertainment
★ Passionate about LGBTQI+ advocacy:
Rainbow Railroad, Inside Out Film Festival, StartProud, British LGBT Awards, The PrEP Clinic
“Great stories deserve great strategy — queer artists deserve both.”
Curious what working together looks like? See our services or browse recent case studies.
